New Sunscreen Mist Booth Provides Kids Sunscreen Coverage From Head to Toe

Newport Beach, CA (PRWeb) November 28, 2006 -- The Sun Treatment Center, distributed by Sunscreen Mist of Newport Beach, CA, has taken its manufacturer's extensive expertise in spray-on tanning technology and developed a spray sunscreen vending booth to be placed in any area with a high concentration of sunbathers (pools, beachs, marinas, waterparks, and apartment communities).



The booth utilizes a virtually silent, state-of-the-art spray system which applies each user with 2 ounces of FDA approved 15 or 30 SPF Sunscreen (twice the FDA recommendation). In addition, the sunscreen formulation provides waterproof, UVA/UVB, PABA and alcohol free, and tears-free protection. "The formulations make the Sunscreen Mist Booth ideal for parents (who find it difficult to apply sunscreen to small children), adults with limited mobility, and people who just want to enjoy more of their vacation with the assurance that they are protected from sun damage and the potential for skin cancer," comments Jordan Lichman, Co-Founder of Sunscreen Mist, the exclusive distributor of the Sun Treatment Center.

Mr. Lichman was inspired to build a spray-on sunscreen booth after a week-long family trip to the Caribbean. "Everyone spent at least 15 minutes a day putting sunblock on themselves and each other. Despite our best efforts and using a variety of high SPF sunscreens, we ALL got sunburned. Some of us missed spots, others didn't use enough. And there was no way, with current Airline Regulations to pack enough sunblock for a week long family vacation. I knew there had to be a better way." After returning home, Lichman, who spent almost a decade in luxury hotel operations before his recent graduation from the University of Maryland's MBA Program, researched and found a manufacturer, Solar Sunblocker, that had recently launched the Sun Treatment Center after four years of development. By Fall 2006, Jordan, and a team of sales and legal executives, had signed on as the exclusive distributor for the Sun Treatment Center.

While there are a variety of high quality, broad spectrum sunscreens available, they all seem to suffer from one or more shortcomings in their delivery method. Those problems include: uneven application, difficulty for users applying in hard to reach areas without a mirror or assistance, eye irritation from alcohol based sunscreens, difficulty applying to young children (who are the most susceptible to sunburn), and simply not using the proper amount. Even the popular "Continuous Spray" aerosol sunscreen cans have problems. According to Tara Pope of the Wall Street Journal (June 20, 2006, Health Mailbox), "Because they spray on clear, it's not always easy to tell if every bit of exposed skin has been covered. The sprays can also be expensive. [A $10 bottle can run out after as few as four to six uses. Spray sunscreens also typically contain alcohol, which allows them to spray on clear and dry quickly, but they can also [irritate a rash or sunburn. They also aren't recommended for spraying on the face. Users can spray the sunscreen in the hands and rub on the face, but consumers may prefer to buy a second sun-protection stick or lotion formulated for faces." Even in mild breezy conditions more sunscreen can end up in the air than on your kids.

The Sunscreen Mist, Sun Treatment Center solves all the shortcomings of existing spray-on sunblocks. The Sun Treatment Center uses only Allevea™, Natural Suncare Products. The tears-free sunscreen causes no eye irritation, and the spray sunblock application takes only 15 seconds start to finish. The enclosed sunscreen booth assures that users are covered with well over the 1 oz. of 15 SPF sunblock the FDA recommends. The light sheen and mild aroma let parents know that the sunscreen was applied in hard to reach areas. Kids find the spray-on process fun and parents no longer have to struggle to apply suntan lotion to children. The broad spectrum and water-proof formulas stay on active kids longer than traditional products, and help prevent skin cancer and cosmetic skin damage

In addition, Sunscreen Mist provides a profit source for properties placing a Sun Treatment Center on their property. A 300 room hotel can easily NET over $25,000 per year. Property owners have been enthusiastic since the booth requires NO attendant and NO plumbing, provides a hygienic rinse before every use, uses only Allevea™, Spa Collection, Natural Suncare products, has slip-resistant flooring, and offers insurance, lease and finance options. Sunscreen Mist has seen strong initial demand for the Sun Treatment Center booth among water parks, hotels, spas, and multi-family properties with pools. These buyers see it as a wonderful amenity and a way of providing safety for kids and adults, while offering a new opportunity for operating income. An application will cost the user as little as $2, which they can pay with a credit/debit card, key card or cash (unless the property offers the Booth as a free amenity). "This price makes it competitive with aerosol sunscreens, but provides much greater value in terms of convenience and safety," Lichman added. For more information contact Jordan Lichman or visit Sunscreen Mist on the web at www.sunscreenmist.com.

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